A One-Day Program Of Digital Marketing Training For Business Owners and Marketing Professionals

Schedule

8:15-8:45 Networking

Attendee check in, coffee, networking.

9-10:15 Digital marketing in transformation [PANEL DISCUSSION]

– In the rapidly changing digital marketing landscape, where do I focus my effort, time and money? Hear from some of the New Hampshire’s top digital thinkers.

10:30-1145: Google Analytics 101

How to get value from it right out of the box. Leave the session with a couple of different dashboards ready to use. Presented by Peter Palmer, of Silvertech.

10:30-1145: Content & SEO

How to write content that wins in search and drives new business. Presented by Trip Kucera, Head of Marketing Communications at Oracle Dyn.

12-1 Lunch

РAttendees will enjoy networking over lunch.  Lunch is included in the cost of admission.

1:15-2:30: How To Deal With A Social Media PR Crisis

How to deal with crisis. Tactics for responding to negative social media comments and reviews. Allison DuPont, Pannos Marketing

1:15-2:30: You’re Not Boring!

Content development for your web site and marketing programs, presented by Tami Brouillette of M5.

2:45-4: Social Media Toolkit

An overview of the newest go-to social media tools for every budget and marketing team size.

2:45-4: DIY Marketing Videos

Dan Freund, Brand Storyteller, provides a tutorial on free, highly effective video tools and storytelling tactics.

4:15-4:30 Send-off

– A few closing words and a chance to exchange business cards before hitting the road!

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